I have long sought consolation from the following quote. It remains, for me, a signal for how far we have drifted from our ability to really scrutinise the “tools” we “use” and consider the full implications of their use.
“I have seen many people spill their guts on-line, and i did so myself until, at last, i began to see that i had commodified myself. commodification means that you turn something into a product which has a money-value. in the nineteenth century, commodities were made in factories, which karl marx called ‘the means of production.’ capitalists were people who owned the means of production, and the commodities were made by workers who were mostly exploited. i created my interior thoughts as a means of production for the corporation that owned the board i was posting to, and that commodity was being sold to other commodity/consumer entities as entertainment. that means that i sold my soul like a tennis shoe and i derived no profit from the sale of my soul.”
Carmen Hermosillo/Humdog